2 min.

31 March 2023

Becoming a Tourist Information Centre Manager

Tourist Information Centre Managers are responsible for managing services that promote the local area and offer information to both visitors and residents.

As a Tourist Information Centre Manager, you will be responsible for a variety of tasks such as overseeing the reservation centre, organizing local events, and creating marketing opportunities. In addition, you will oversee the daily operations of the center, manage staff and recruitment, and ensure that performance KPIs are met. These positions are also commonly advertised as Visitor Information Center Manager roles.

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What is a Tourist Information Centre Manager’s role ?

As a Tourist Information Centre Manager, your key responsibilities involve boosting the center's visibility and profitability through effective marketing strategies, increasing foot traffic, and generating more revenue. You must manage the center's budget and monitor expenditure to ensure that targets are met cost-effectively. You will collaborate with local authorities, businesses and tourist attractions to gather relevant information. Additionally, you will stay up-to-date with developments in tourist acitivities and events, ensuring that the centre remains easily accessible and well-organized. You will plan and coordinate events, engage with your Communications team to develop marketing literature and guides, and to build the centre's public communications via various channels. Preparing reports for senior management, and attending meetings are other essential tasks. You will also supervise and train staff and volunteers, creating staff rotas and cover for the center.


What qualities and skills should a Tourist Information Centre Manager have ?

A Tourist Information Centre Manager will need to have :

  • Management skills to organise a local busines or visitor attraction
  • Project management skills for running a successful visitor centre
  • HR skills to manage personnel in the tourism industry

What is the typical salary of a Tourist Information Centre Manager ?

The salary of a Tourist Information Center Manager will vary depending on the experience and the country in which the manager will work. The national average salary for a tourist information center manager is around €45 000 per year for a junior. With the experience, you can expect to earn till €75 000 per year.


Which qualification do you need to become a Tourist Information Centre Manager ?

Train to become a Tourist Information Centre Manager with the Esdes Master of Science Sustainable Tourism and Event Management in France.

This one-year specialization is available after a BBA or BSC in Tourism or event management or a Master 1 (equivalent to 240 ECTS) in France or abroad. The MSc Sustainable Tourism and Event Management is 100% taught in English. The program has been created under the careful guidance of professionals from both the International Tourism and Events sectors who have a first-hand understanding of the competencies and knowledge required to succeed in these industries. This program is devised using novel teaching approaches with hands-on fieldtrips, research and practitioner led teaching.

Get ready for green growth and join Esdes, the school of the responsible natives.

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