Studying Business and Marketing at Esdes Business School in Lyon

Bui Hoang Nguyen is an international student currently studying in Esdes Business School Bachelor in Business. He wrote this article.

Lyon is one of the most culturally diverse cities in France. A city that has various French Institutions and universities with proper prestige. Esdes Business School is well-acknowledged in Lyon for obtaining degrees in Business and Marketing. It is also a great place for those who seek to excel in the world of business entrepreneurship and marketing campaigns.

Why I chose Esdes Business School?

Esdes is part of the Catholic University of Lyon (UCLy) and has a great reputation for providing innovative approach for education in Business and Management. The University emphasizes teaching and guiding students to become a well-rounded ethical leader with a wider perspective and digital skills into its curriculum.

These are the key reasons why Esdes is recommended for many students for their business and marketing careers:

Accredited programs

Esdes has multiple accreditations with international recognition, such as European Foundation for Management Development (EFMD) and Association to Advance Collegiate Schools of Business (AACSB)

Industry-oriented approach

The university has collaborations with leading business and offers hands-on learning opportunities through internships, case studies and consulting projects

International exposure

The school has a strong partnership with universities worldwide, students have the opportunity to take part in exchange programs for more international experience

Innovative teaching methods

The curriculum integrates cutting-edge marketing ideas, digital marketing and entrepreneurial methodologies

Prime locations

Situated in Lyon, a thriving business hub, students can access a diverse range of industries such as finance, luxury goods, technology and others

The Business Program tailored to different levels of education and career options. There are two programs that attracts students to Esdes.

Bachelor in Business (Marketing Specialization)

Bachelor’s in Business program provides a strong foundation in management, economics, finance and marketing for students. Marketing specialization allows students to have a better understanding of consumer behavior, digital marketing and brand management.

Key features:

• A Three-Year Bachelor program with international studies
• Practical experience via internships and business strategies
• Various courses like digital marketing, communication and market research
• New opportunities for an exchange program to earn double degrees
• A Marketing specialization taught 100% in English in the 3rd year

Master in Management (MIM) - Marketing Specialization

The Master in Management program at Esdes is a degree that many students are aiming for, to expand their knowledge of business strategies and marketing principles.

Key features:

• A two-year program with core courses in business strategy, innovation, and data analysis
• Specialization in marketing, including digital marketing, international marketing and brand management.
• An emphasis on real-world experiences with internships, consulting and partnerships with companies.
• Participation in International exchange programs with top business schools across the world

Learning experience at Esdes

Studying at Esdes isn’t just about academic learning. The school also provides an engaging and dynamic environment that develops personal growth professionally.

Industry connections and internship opportunities

One aspect of Esdes is its strong ties with corporations. The school collaborates with top companies in various industries, allowing students to gain practical experience through internships and consulting projects. Many students secure their internship opportunities at international enterprises, marketing agencies and startups, enhancing their resumes and career prospects.

Entrepreneurial spirit and innovation

Esdes put a strong emphasis on entrepreneurship, offering students the chance to develop their own business ideas through incubators and mentorship programs. The school hosts start-up competitions and innovation labs, providing enough resources and guidance to assist students in launching their ventures

International exposure

More than 100 partner universities worldwide allowing Esdes students to have the opportunities to participate in exchange programs and earn dual degrees. Studying abroad would raise their cultural awareness, language and life balance. As these are important qualities for their future career in the business world.

Modern campus and facilities

The campus of Esdes is equipped with state-of-the-art facilities, such as digital learning labs, working spaces, and a vast library. The school provides a technology-driven learning environment where students can access the latest marketing tools and software.

Career opportunities for Esdes graduates

Graduates from Esdes are well-prepared for variety of career choices in business and marketing. The school’s corporate connections and career services help students maintain their positions in top companies across industries.

Common career paths for marketing graduates:

• Digital Marketing Manager: Managing online campaigns and marketing techniques via social media.
• Brand Manager: Overseeing brand strategies, product positioning and brand marketing analysis.
• Marketing Research Analyst: Analyzing consumer data to help companies make business decisions
• Sales and Business Development Manager: Cultivating business development through the acquisition of the clients and corporate partnerships.
• Entrepreneur: Launching and managing new ideas for business ventures.

Thanks to its comprehensive curriculum, international outlook and strong connections with various companies, students in Esdes Business School can excel in these competitive roles.

Life in Lyon as an Esdes Student

It’s not just about academics; it’s about experiencing a vibrant and rich of culture in the city of Lyon. The city is well-known for its quality of life, its rich history and strong economic presence in France.

Cultural and social life

Lyon has numerous local attractions, from historical monuments to art museums and festivals. The city is known for its gastronomy, with a wide selection of buffets and traditional restaurants.

Student-friendly environment

Lyon is well regarded as a friendly city for international students, filled with bars, cafes, etc... Esdes provides various forms of activities, including clubs, social events and career fairs, which helps students to build a strong connection and enjoy their time in the city.

Transportation and accessibility

Students can also have benefits of accessing various public transportations with efficiency to arriving to campus, visiting local attractions or exploring the city in general.

Conclusion

Esdes Business School in Lyon is a great choice for students who are seeking for a high-quality education in business and management. With its strong academic programs, universities partnerships, international exposure and interesting campus life experiences. Esdes provides a learning experience that prepares students for a successful career in the business world

If you are looking for specialization in digital marketing, brand management or entrepreneurship, Esdes offers the resources and support to help you reach your goals. Studying in Lyon also enhances the experience, providing an inspiring experience for personal and professional growth.

If you’re considering a future in business and marketing, Esdes business School is a place for you to thrive, innovate and create a successful career.